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MONDIA:
Brand Refresh
Duration
2 months (Apr - May 2018)
Team
Sandra Wu
Michelle Wu
Role
Market research
Visual design
Tools
Adobe Suite
Overview
OVERVIEW
Background
MONDIA is an elevator company founded in 1989 and was going to reach its 30th anniversary
Goal
01 Update brand identity and communication to stay relevant and competitive
in a changing market
02 Deliver an unique brand voice to differentiate itself from other competitors
Research
RESEARCH
To kick off a brand refresh project, I firstly had to identify client's goals. Next, I started to conduct a brand audit to gain a better understanding of its strengths, weaknesses and opportunities for improvement.
Competitor Analysis
SWOT Analysis
DEFINE & DESIGN
Based on the information I gathered, I updated brand mission statement and values to align with client's goals and current marketplace trends. Next, I also updated its visual identity and aesthetics to refresh the brand and modernize the look.
Define&Design
Takeaway
TAKEAWAY
01 Work to connect and communicate with customers
It is important to consider how to rebrand a business without losing current customers. Therefore, it should start with a clear and customer-centered reason, and a comprehensive strategy
02 Create brand consistency to improve brand awareness
In order to create brand consistency, it is crucial to establish brand guidelines. Brand identity leads to brand recognition, hence, it is a key factor helping a brand stand out from the competition and build authority
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